vianu

ASMP Remembers. A campaign commemorating those who lost their lives as a result of the Covid-19 pandemic. The photography is all shot during the pandemic. A special thank you to CariocaStudios for their help in producing these images.

Client: ASMP.org CCO: Adam Hessel Creative Director: Alec Vianu, Erik Vervroegen Art Direction: Alec Vianu Design: Alec Vianu Photography: Alec Vianu CGI: Carioca Studios

AWARDS

Luerzers Archive, London International Advertising (art direction and photography)

Sample social sites, mini websites and apps for clients like Campari (cocktails app based on seasonal choice of drinks, ingredients, all shareable), Wild Turkey, Lincoln, Cadillac, Mi O energy drinks, NYSE Europe, Exxon and SKYY vodka invite the audience to engage on a deeper level.

Hyacinth:

Come Knock on Our Door Campaign

SITUATION

Hyacinth in New Jersey is dedicated to stopping HIV and HIV-related issues, including the social disease of HIV stigma. Hyacinth wanted people to know that they were a safe place, a neighbor with no judgment. They don't care how you got HIV, they just want to help.

IDEA

Create a campaign about these social taboos, to cut through the stigma immediately.

SOLUTION

We started with symbolic doors to represent a neighbor. Then we sculpted each door to graphically show how HIV is transmitted, whether by drug needles, unprotected oral, anal, or vaginal sex. Hyacinth knows how HIV is transmitted, but that doesn't matter. They'll welcome you with love, not judgment. So no matter how you got HIV, knock on their door.

RESPONSIBILITIES

Design and Typography: Alec Vianu Creative Director: Erik Vervroegen CCO: Adam Hessel. Agency: Harrison and Star Art: Illusion

SITUATION

If you ask someone on the street what the Make-A-Wish® Foundation is, most will know. But if you ask someone what Dream Foundation is, pretty much nobody knows. Dream Foundation is a nonprofit that grants terminally ill adults a final, end-of-life dream. For loved ones, dream fulfillment adds up to positive, lasting memories and offers compassionate closure. To continue its incredibly meaningful mission, Dream Foundation needs more people on the street to know about it and to give, even if just a little.

Our challenge was to introduce the mission of Dream Foundation and grow its base of donors, so that it could make more end-of-life dreams come true.

IDEA

Dreams Add Up shows how the smallest donations can add up to make a final dream come true. In doing so, the campaign both introduces the mission of Dream Foundation and shows donors that donations of any size can have a big impact for terminally ill adults and their loved ones.

SOLUTION

We adapted the final dreams of real dreamers as our source material: trips and travel to places they wanted to go before they passed on. With the help of the award-winning CGI studio Illusion, we brought the vision for each “money world” to life with meticulous detail. Framed in the classic design of US currency, our copy succinctly pulls the concept together as a final dream made possible by donations of all sizes. With its initial release as outdoor posters, and movement into social media and publications, the Dreams Add Up campaign is already starting to pay dividends.

RESPONSIBILITIES

Design and Typography: Alec Vianu Creative Director: Erik Vervroegen CCO: Adam Hessel. Agency: Harrison and Star Art: Illusion

SITUATION

Charitable donors want to give their money to good causes, but they don’t necessarily know how individual charities ultimately spend their money.

Our goal was to let donors know that Give.org offers a detailed look into the financial health of charities, as well as what percentage of donations actually go toward their stated mission.

IDEA

The Sick Money idea was created to show donors that the wrong charity can sicken each dollar they donate, ultimately weakening the strength of their good deed.

SOLUTION

With the help of renowned money artist Mark Wagner, we created scenarios featuring US presidents on dollar bills in compromised states of health. Mr. Wagner then crafted each concept in meticulous detail using real money. (Note: Mark Wagner has received special permission from the federal government to cut up money for his artwork.) The result shows that the wrong charity can sicken a donation, an idea that is pulled through in the supporting copy concept.

COMING ALIVE

Recognized by Lürzer’s Archive as Print Ad of the Week, the campaign was immediately picked up across websites and social feeds. A microsite is in development with the goal of auctioning off the original artwork to raise money for the organization rated the healthiest charity by to Give.org.

RESPONSIBILITIES

Art Direction, Design and Typography: Alec Vianu Creative Director: Erik Vervroegen and Adam Hessel CCO: Adam Hessel Agency: Harrison and Star Art: Marc Wagner

Public manifesto created for the launch of Avalere Health.

SITUATION

With so many prescription medicines on the market, doctors forget that OTC B aspirin is such a powerful preventive medicine.

Our goal was to create a heightened sense of urgency among doctors to get them to recommend aspirin for patients at an increased risk for a second heart attack.

IDEA

The Heart Bomb concept was designed to dramatize the risk of a second heart attack as a life-or-death situation—a bomb waiting to go off—and to urge doctors to intervene.

SOLUTION

Heart attack risk takes various forms in this campaign—a classic black mortar bomb, a Molotov cocktail, and a cellphone bomb. With the help of award-winning CGI studio Illusion, we brought each Heart Bomb to life in exacting anatomical detail. Each bomb stands out against a reflective black background to heighten the sense of impending danger, and the copy succinctly compels doctors to take immediate action.

RESPONSIBILITIES

Design and Typography: Alec Vianu Creative Director: Will Beck, Rob Perota CCO: Adam Hessel Agency: Harrison and Star Art: Illusion

An American classics' new advertising for its full line as well as for the high performance V-Series.

As a Creative Director and Design Director, I am able to affect and control the creation of bold, sophisticated photography from beginning to end, as well as the general art direction and design on most communication channels.

Here are some samples of the new CT6 and new V-Series in different brand activations such as digital, websites, mini-websites, print ads, as well as literature.

This global campaign was created against smoking, for people who are already smoking. It is a campaign that was very successful, with amazing stats. By adding a humorous tone, we appealed to a wider audience as humor many times does.

Client: PM Agency: Vianu Inc CW Mark Musto Art direction: Alec Vianu Design: Alec Vianu

Family Reach: Cancer Took My Savings

SITUATION

Family Reach is a nonprofit organization dedicated to addressing the other silent killer: the financial toxicity of cancer. Family Reach is not well known but should be the first phone-call anyone makes after being diagnosed with cancer. They can ameliorate the burden and difficulty of managing one’s finances while coping with a deadly disease.

Our challenge was to create a disruptive campaign that would help Family reach grab attention and demonstrate their value proposition, telegraphically.

IDEA

Dramatize how a un-managed financial toxicity can leave cancer survivors and their families impoverished.

SOLUTION

With the help of award-winning photographer Phil Penman, we contrasted otherwise healthy cancer survivors with homelessness, begging for change, to demonstrate what a world without Family Reach might be like.

RESPONSIBILITIES

Design and Typography: Alec Vianu Creative Direction: Glenn Batkin, Erik Vervroegen, Adam Hessel, Daniel Jay CCO: Adam Hessel Agency: Harrison and Star Photography: Phil Penman

DREAMFOUNDATION

SITUATION

If you ask someone on the street what the Make-A-Wish® Foundation is, most will know. But if you ask someone what Dream Foundation is, pretty much nobody knows. Dream Foundation is a nonprofit that grants terminally ill adults a final, end-of-life dream. For loved ones, dream fulfillment adds up to positive, lasting memories and offers compassionate closure. To continue its incredibly meaningful mission, Dream Foundation needs more people on the street to know about it and to give, even if just a little.

Our challenge was to introduce the mission of Dream Foundation and grow its base of donors, so that it could make more end-of-life dreams come true.

IDEA

Dreams Add Up shows how the smallest donations can add up to make a final dream come true. In doing so, the campaign both introduces the mission of Dream Foundation and shows donors that donations of any size can have a big impact for terminally ill adults and their loved ones.

SOLUTION

We used the core of the idea, highlighting the dream aspect as a success shown as a grave stone. They typography is all embedded in the stones, creating a fully integrated visual. We used some of the most known Parisian cemeteries as inspiration.

RESPONSIBILITIES

Design and Typography: Alec Vianu Creative Director: Erik Vervroegen and Alec Vianu CCO: Adam Hessel. Art CGI: MÉCANIQUE GÉNÉRALE, Paris

A brand and product centric campaign blends the strategic brand message with its product parts of the product line. This campaign includes very graphic, playful posters, print advertising, social presence in Instagram and Facebook, as well as websites, and apps and merchandising.

Supported by all communications channels, such as website, social and social event apps, as well as traditional events, print and OOH.

Creative Direction: Alec Vianu and Eric Walker Art Direction: Alec Vianu Design: Alec Vianu

SITUATION

Since its inception, Genentech has been known as the company that goes to the ends of the earth, delving into uncharted territory to bring scientific innovation to patients with high unmet needs. How do we stand out and continue to own this well-deserved corporate identity in a competitive industry?

IDEA

The DNA strand has been Genentech’s trademark visual for over 2 decades. We build on that established equity to convey our vision of bringing progress to patients through scientific discovery.

SOLUTION

The Genentech Visionary Campaign is a series designed to communicate Genentech’s continued pursuit of bold scientific discoveries, and how our shared vision connects us in the quest to bring new solutions to HCPs and their patients. Genentech’s established DNA branding is paired with rich, elegant portraiture, elevating the purpose behind the passion: advancing science to advance patient care.

RESPONSIBILITIES

Art direction, Design and Typography: Alec Vianu CD: Glenn Batkin, Erik Vervroegen, Caroline Burton CCO: Adam Hessel. Agency: Harrison and Star

The digital/social work was for all car launches from 2011-2015  (e.g., MKZ, MKC, MKX, NAV and Hybrid). I also oversaw day to day work for Lincoln.com and OLA.

Client: Lincoln Motor Company Agency: Hudson Rouge Role: Creative and Design Director

Agency: Hudson Rouge  Client: Lincoln Role: CD and Design Director Art director: Alec Vianu Photography: Various Art/CGI: The Scope, Germany

The Brief: Not just relaunch but completely change perception of Lincoln Motor company  

The Challenge: In a market where the competitors have better products, Lincoln has to prove that it is a relevant competitor by being culturally relevant. The work for Lincoln, has started with a huge challenge. How does one reposition a company that has been in decline for 30 years? Or change the customers perspective about a company they stopped considering long ago? The answer is not simple one.

The Solution: We renamed the company to the Lincoln Motor Company. We were bold about it, we took our time. New car designs, new ways of communicating, and lots of patience.

The results show that it was the right path, with brand approval ratings steadily moving up, and sales up 30 percent on advertised launches. And a new a launch in China. It looks like Lincoln Motor Company has made a turn in the right direction.

Promotional campaign created for advertising Harrison and Star

A brilliant idea needs an army to protect it. A village to nurture it.

Chefs to feed it. Wise men and women to drop wisdom on it.

Craftsman to craft it. Humanity to touch it.

And a fearlessness infused into it, until it's ready to be released into the world radiating for all to see and acknowledge.

Without all that, a brilliant idea will fail to shine.

Come to the bright side.

A classic advertising event, this second year we decided to have a slightly more ironical solution. All the people that participate are known people, brilliant, and they all have egos to match. Instead of using the expected PC elegant solution, we showed them fighting for the award, for recognition, all on a stage.. Let the scramble begin!

Creative direction: Alec Vianu and Mike Sullivan Design and typography: Alec Vianu, Hannah Witner CCO: Adam Hessel. Agency: Harrison and Star

For being one of the oldest energy drink on the market, Mi O had to come up with a way to re-connect with it's young audience. This campaign was created to highlight the active lifes its audience has, as well as provide them with 'handles" for their very busy social platforms. The ads highlight in particular IM, with the format and hashtags relevant for each activity.

Agency: EURO RSCG 

Client: ExxonMobil 

Responsibilities: Art direction, design and photography direction for giant ExxonMobil 360 degrees advertising campaign.

Role: Co-creative director Art Direction: Alec Vianu Design and Typography: Alec Vianu Agency: Havas

Agency: EURO RSCG (HAVAS)  Client: OppenheimerFunds Role: CD art direction

The Brief: Re-launch OppenheimerFunds and reposition it as a major global investment player

The Challenge: With all the changes in the financial world, Oppenheimer Funds realized that they needed to reposition their company not only to their customers, but also to their own financial advisors.

The Solution:  “Globalize your thinking” become the campaign we proposed and sold to them, a campaign that underlines a seismic shift in the way people should think about investments. The campaign, consisting of all facets of communication such as: TV, print, web, events and social media, launched in February 2011. According to the client, the responses have been amazing, sometimes up 40 percent.

Awards

Best in Show - Digital 2013 - FCS Awards

Best in Show 2013 OMMA Awards

Best in Show 2013 - Media JFAM - Gramercy Institute awards

Winner of B-to-B Media 2012 JFAM 

Advertising Campaign of the Year 2012 Annual Mutual Fund Industry Awards

Best in Show 2012 OMMA Awards

Best Integrated Online Advertising 2012 OMMA Awards

2012 MFEA Winner

    Social Media Campaign

    Digital Inovation

    Advisor Mobile App

    Marketing Campaign 

Best Integrated Online Award 2011 OMMA 2011

MFEA Star - Best Overall Communications Awards 2011

    Best website

    Best Multi-media Ad campaign

    Best Print Ad Campaign

    Best Online Innovation

Winner of 2011 MarCom Awards

    Consumer Magazine Campaign - Platinum

    Marketing Branding Promotion - Platinum

    Design/Web animation - Platinum

    Mobile - Gold

It is rare that a small project ends up being so much fun as this one was. Thinking out of the box, I succeeded to create a strong, visually memorable print and OOH small campaign that proved very successful for a small business in Washington DC.

A collection of Advertising Campaigns and photography created for various Ford  projects, Lincoln, Cadillac, and Mercedes-Benz.

These projects were created while working at Concept Soup as owner/CD, CD/Design Director at Hudson Rouge, and Merkley+Partners as well as Publicis.

Art Direction: various and Alec Vianu Design and Typography: Alec Vianu

A variety of posters from larger campaigns for clients like BPNordstrom, Lexus, a movie, a play, Lucie awards, and Mitsubishi.

This campaign was developed, and produced, for the European branch of the NYSE. Promoting the idea that NYSE has worldwide knowledge of all potentials, it created a campaign "Local Knowledge", translated into the different languages of the stock exchanges in Europe where NYSE operates. 

Client: NYSE Euronext - Europe Agency: EURO rscg Role: CD art direction

It's fairly often that a company like NYSE has to make it’s presence known in Washington DC. Usually that type of a campaign goes hand in hand with Congressional hearings in which the company is present. In this instance, NYSE has made itself noticebly present in the political circles through interviews and meetings with the US Congress.

Client: NYSE Agency: EURO RSCG Role: Creative Director

With all the changes in the financial world, Oppenheimer Funds realized that they needed to reposition their company not only to their customers, but also to their own financial advisors. “Globalize your thinking” become the campaign we proposed and sold to them, a campaign that underlines a seismic shift in the way people should think about investments. The campaign, consisting of all facets of communication such as: TV, print, web, events and social media, launched in February 2011. According to the client, the responses have been amazing, sometimes up 40 percent.

Client: Oppenheimer Funds Agency: EURO RSCG Role: CD art direction

Awards

Best in Show - Digital 2013 - FCS Awards

Best in Show 2013 OMMA Awards

Best in Show 2013 - Media JFAM - Gramercy Institute awards

Winner of B-to-B Media 2012 JFAM 

Advertising Campaign of the Year 2012 Annual Mutual Fund Industry Awards

Best in Show 2012 OMMA Awards

Best Integrated Online Advertising 2012 OMMA Awards

2012 MFEA Winner

    Social Media Campaign

    Digital Inovation

    Advisor Mobile App

    Marketing Campaign 

Best Integrated Online Award 2011 OMMA 2011

MFEA Star - Best Overall Communications Awards 2011

    Best website

    Best Multi-media Ad campaign

    Best Print Ad Campaign

    Best Online Innovation

Winner of 2011 MarCom Awards

    Consumer Magazine Campaign - Platinum

    Marketing Branding Promotion - Platinum

    Design/Web animation - Platinum

    Mobile - Gold

A variety of logos developed for different clients, from publications, fashion  and automotive to TV companies.

Clients: Dexcom Go, OppenheimerFunds, Harrison and Star, Irvine Center, V8 Energy drinks, Vince Hotel, Vianu, Teleworld, Atelier delta Mode, Nordstrom, Alive magazine, The Hospital of the Good Samaritan, Cadillac, Lincoln, World Access Television, KC, The Heart Institute, Mercedes-Benz, German Chamber of Commerce, 3|Share and more.

Client: Sol DesignFX 

Agency: Concept Soup 

Project: Develop a new identity for all the communication materials, such as a series of print ads and a promotional kit 

Role: Partner, Creative and Design 

Here are some samples of a few highly successful collateral systems developed for Cadillac’s Dare Greatly Campaign as well as for Mercedes Benz (while I was working at Publicis and Merkley)

Publicis:

Cadillac Work: Creative Director Design: Alec Vianu. CGI: Scope, Hamburg Photography: Phil Pointer, Alec Vianu

Merkley:

Mercedes Benz Work: Design Director: Alec Vianu Design: Alec Vianu and a few more Photography: Vic Huber and more

A small but effective print advertising campaign created for Gleason’s, one of the oldest boxing gym on the east coast, in Dumbo.

Client: Gleasons' Gym Agency: Alec Vianu Role: Creative Director and photography

www.vianuphotography.com

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