From spring 2010, I started working at Euro RSCG New York as Associate Creative Director on all advertising and web for the New York Stock Exchange, OppenheimerFunds and others.

At the end of 2009, I joined Publicis Groupe New York as freelance Design Director, working with a wonderful group of talented people on a national advertising pitch led by CCO Rob Feakins and CEO Joe McCarthy.

What started as a rather small project, ended up a beautiful, fun and unexpected creative journey. Creating a strategy backed up by a completely new personality, new photography and new voice is a rare opportunity now-a-days. Bubbles and its advertising agency Adworks were ready and approved it all. In this section, I am showing glimpses of the Behind-the-Scenes of this very fun project and its’ photoshoot.

The latest project where I am participating as a design director consultant is a 360 degrees concept, design and photography development for industry giant Siemens. I was lucky to work on this project with a wonderful team at Ogilvy New York.

I had the privilege to collaborate as freelance design director on a campaign called “Somewhere in America” that served as the base for a larger, wider brand message for industry giant Siemens.